At a time when marketing is largely played on the internet , it is crucial for marketers to regularly create quality content for their blogs, websites, Facebook pages, newsletters or videos. Where the best marketers stand out from their peers is that they know how to produce this quality content to fuel their marketing campaigns, and they are never short of inspiration. It’s not necessarily because they are more creative than others: they just know where to find ideas and how to use them. Here are some tools and strategies that will allow you to follow in the footsteps of successful marketers .
THEY HAVE A SWIPE FILE
The best marketers are always on the lookout for ideas ; they notably derive them from texts written by others. A Swipe File is used to organize and bring together all the documents, articles, promotions, sales letters and highly successful advertisements that are likely to inspire you. Note that these texts do not necessarily use the same theme as yours, but that they contain elements that struck you – and that marked the audience. It is not a question of copying these documents, but of drawing inspiration from their style, their structure or their catchphrase. It is important to be well organized so that you can access ideas quickly; there are several ways to build a Swipe File. You can for example use Evernote,
THEY HOLD SUGGESTION BOXES
Evernote also allows you to create idea boxes that will bring together notes, photographs and various inspirations. There are many other ways to create virtual suggestion boxes; We also recommend that you make a classic idea box, in the form of a cardboard box, file cabinet or file according to your preferences, where you will store all the ideas that come to you – even as a snatch or fragment. The most creative marketers always carry notebooks or index cards with them, so they can keep track of their ideas .
THEY RECYCLE THEIR MOST EFFECTIVE CAMPAIGNS
Share on FacebookObviously, it’s not just a question of bringing out the sales texts or articles that have been the most effective and republishing them again, but of refreshing them by shedding new light on them. For example, you can update an article written six months or a year ago, restructure an article, add new content to it, fueled by your research, or combine several articles into one.
THEY READ A LOT
Good marketers read and research a lot; they browse the blogs of their competitors, read publications dedicated to their niche, keep abreast of the news, and read books on marketing. They are not afraid to read texts that are not directly related to their field, because they know that ideas can hide in the most incongruous places. They are constantly learning because, to attract their customers, they need to be real experts in their niche. They thus nourish their creativity and knowledge through their reading, of course taking notes so as not to forget inspiring sentences and ideas.
THEY KNOW HOW TO USE THE FEEDBACK OF THEIR READERS
Blogging is essential today for a marketer, and you should never forget that readers can bring fresh ideas and interesting questions . Good marketers carefully read and respond to their readers’ comments, and jot down questions, remarks, and reviews that, while not always pleasant to read, can be the starting point for a new article.
THEY SET UP A PUBLICATION SCHEDULE
To get organized, launch campaigns and manage their blog, successful marketers need to anticipate: they keep publication schedules on which appear the titles of the articles, the products to promote and the publication dates. Ideally, this kind of planning should be completed two or three months in advance – which allows you to have a number of ideas in reserve, to have great flexibility to bounce back on a particular news, and not having to write an article at the last minute.
THEY USE SOCIAL NETWORKS
A good marketer is not afraid to use social networks as gigantic reservoirs of ideas . Facebook, Twitter, LinkedIn and even YouTube and Pinterest can thus be used to generate ideas through interaction with users. Observe their reactions to your posts, ask them questions, do surveys: you have a wealth of ideas at your fingertips.
THEY WORK METHODICALLY
Inspiration and ideas are not all about writing sales texts, articles and video scripts. Good marketers, experienced in writing, know that, to be fully effective, you have to set up a schedule with phases dedicated to finding ideas, others to writing and writing. ‘others to proofreading. They also do not neglect to take breaks, necessary to remain creative.
To never run out of ideas, the best marketers use many strategies. Not only will they know where to look for ideas , but they know the organization and work so methodical . Based on our advice, it’s up to you to develop your own recipes and techniques that will allow you to go further and write more impactful and effective sales texts , without having to worry about the blank page. How do you keep track of your ideas? If you have any advice for our readers, leave us a comment below!