By choosing to build your website using a blogging tool you make your life easier at first glance. Using this type of tool does not require a lot of knowledge and it will be easy for you to customize your site by following the settings panels. Most blogging tools like WordPress offer interfaces that give you the option of modifying the content of your site as you wish without having to do any programming. So why spend a fortune on something you can do yourself?
AN INTUITIVE INTERFACE THAT ALLOWS COLLABORATIVE MANAGEMENT
Choosing a blog tool to create your professional website represents a number of important interests. Here is a list of the main benefits that a blogging tool provides:
- Low cost
- Ease of installation and use
- Collaborative management made easy
- Neat and professional presentation
- Large number of customizations possible
- Many free extensions
- Interface that facilitates interactivity with the visitor
Learning how to use a blogging tool will only take you a few minutes, many tutorials are available online allowing you to create your site step by step. Keeping control of your site and being able to change your content yourself or by asking one of your collaborators is a luxury. On a static website, any modification requires the intervention of the service provider who created the site for you or of the person with the technical skills to do so.
There are many occasions when it would be necessary to quickly change the content of a website. Most of the time these updates represent a cost and especially a significant delay for your company. Developing a more intuitive platform allows all employees to be able to intervene in a few minutes. A blogging tool is always designed to allow a person with no knowledge of web programming to react.
A SITE CREATED WITH A BLOG TOOL DOES NOT NECESSARILY LOOK LIKE A BLOG
Blogging tools can allow you to create professional online stores or websites that look nothing like a blog. The advantage of these tools lies in their flexibility. A typo on a static site can cause an outage and render the site completely out of service. When using a blogging tool, mistakes don’t have as much of a consequence.
Many extensions exist for you to turn a blog into an online sales site. It is therefore quite possible to sell products and services directly from it. You will also have no trouble creating versions of your site in foreign languages.
The very interest of this tool is to be able to let a person with limited knowledge develop and update your website. You therefore gain flexibility, responsiveness and above all you can significantly reduce your bills!
THOUSANDS OF EXTENSIONS TO MEET YOUR NEEDS
Blogging tools have extensions that are mostly free. Each of them allows you to add a new functionality to your website. It could be an online store, chat, contact form, or whatever you might need.
To install an extension you will only need a few seconds. The instructions are always simple and precise. A few files to download and maybe an action on the server hosting your website and you’re done! Each of these expansions has been designed so that it can be installed and used by novices.
AN EASY EXCHANGE WITH THE VISITOR
Whatever your industry, the goal for your website is likely to convert visitors into customers . The best way to do this is to be able to interact with them directly from the website in question. Potential customers and passing visitors are all looking for signs of activity. A site created with a blogging tool is designed to showcase visitors’ comments and reactions. The owner can then share their response by posting it directly to the site.
You therefore save time and demonstrate your availability and responsiveness by exchanging publicly. Gaining credibility on a website starts with playing cards on the table. In order to appear professional, it is therefore recommended to provide a comment area. This will sometimes be read more than the content of your site itself.
A SIMPLIFIED EXCHANGE ON SOCIAL NETWORKS
To be able to gain traffic, it is now necessary to put content online. This means presenting your activity and sharing your know-how with Internet users. To succeed in doing this correctly and to be able to observe an increase in your audience, sharing on social networks is essential. A blog tool highlights many features so that your visitors can share your information with their networks.
EASILY BOOSTED SEO
For people who do not have a great knowledge of the levers to improve the SEO of a site , a blog tool is ideal. Indeed areas are already configured so that you can enter information that can help your referencing.
Most of the time, these are keywords and descriptions. Take the time to fill in these fields because it is thanks to them that Google will be able to find you. Without an audience, your website will not be able to allow you to increase your sales. However, it is more and more on the internet that potential customers are met.
To promote your SEO , update your content regularly. The best is to publish articles related to your field of expertise on a regular basis. Over the months you will accumulate regular visitors. The idea is to retain them and increase the number of words and phrases that Google associates with your website.
A BLOG TOOL MAKES IT EASY TO BUILD A COMMUNITY
Just like forums, visitors react to a site created using a blog tool. These regular visitors are interested in your area of expertise and find an interest in reading the content of your site. To retrieve information on these potential customers you can then create a Newsletter. This way you can contact them by email with a summary of the content published on your site and promotional offers. Stop chasing customers, let them come to you.
Creating a member’s area is also a snap. By offering potential customers who are particularly interested in your business access to additional content, you gradually gain their trust . If necessary, they will think of you!
It is by sharing your expertise and your know-how that you will succeed in converting customers from the competition . In most areas, companies do not want to communicate about their expertise and the means by which they can achieve such results. By taking the opposite route, you present yourself as an honest company with nothing to hide. Trust being the glue of any business relationship, you are gradually getting ahead of the curve.
BLOG TOOL PROMOTES LONG-TERM RELATIONSHIP BUILDING
By choosing to develop the showcase of your activity with a blog tool, you will therefore facilitate the creation of long-term relationships. These are the relationships that can eventually be taken offline to make a sale. By gaining notoriety through your expertise, you promote your business. It is by remembering the visitors that you will be able to increase your sales. The recipe is therefore simple, content, a dynamic site and responsiveness! All of this will give you an increase in turnover in the months to come.