Sometimes the different pages of a website do not have the same visibility and the same chance of appearing in Google search results. Indeed, external optimization indices are used by Google to define the importance of your website. But, even inside the site itself, there are clues that show Google the importance of one page or another. 

For example, if Google says to itself that such and such a page is useless and in reality it is a page that you have targeted with your most important keyword, it will never bring back traffic on it. Therefore, this page will not be positioned.

This leads us to ask ourselves:

WHAT IS THE MAIN INGREDIENT THAT ALLOWS GOOGLE TO DETERMINE WHICH PAGE IS IMPORTANT ON YOUR WEBSITE?

There are several factors that allow Google to detect an important page on a website. But there is one factor you can take immediate action on: the number of links on your site that bring people back to that page. 

Say you are writing an interesting and benchmark article on a specific topic. Regularly, when you write other articles on the same topic, you cite the reference article. To do this, you create a link that allows visitors to read the article directly by clicking on it. By dint of redirecting readers to this link, Google will rank this page among the important pages of your site. Subsequently, it will appear better positioned in search results. Just like in real life, when a lot of people talk about a movie, it means it’s interesting. Google’s algorithm evaluates the importance of a page through the number of sites that talk about that page. 

For blogs, since all pages link to the contact us page, Google considers it to be an important page, even if that page only contains an empty form. Conversely, you can have an important page, which talks about your product, expertise or testimonials from your customers, but the only way to access it is to make the right series of clicks from the page of Home. This page will not be considered important to Google. 

So, to improve the SEO of your main pages, you need to make some kind of web in your site, where all the important pages are talking about each other. To do this, several methods are possible. For traditional sites, you can do this manually. It is possible to do this automatically through extensions in your blogs. But I do not recommend this method.

Whenever you create a new page, think about the pages that relate to this new content. Subsequently, you insert links from the previous pages into the one you have just created. If you feel that the new page is the most important, it is possible to insert links that lead visitors to this new content in already existing pages. It will depend on your choice. The most important thing is to include links from existing pages in the new page and new articles. Thus, visitors, impressed by this new article, click on the links that lead to other pages. This will have the direct consequence of promoting the visibility of these pages on Google.

If you make sure that each page referring to a keyword, links to other keyword pages on your website, then all of those pages will be visible and subsequently ranked on Google. So you don’t risk having lost content. On the other hand, a page which is not included as a link in other pages, will never appear in the search results.    


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